General Motors Power of Personalization Initiative
How do you increase accessory sales at the dealership level?
Jim worked initially as a dealer sales trainer and consultant for General Motors to develop and teach dealer workshops on accessory retail selling process.
Jim knows the automotive retail selling environment well and was able to use this experience to develop a unique and motivating series of training modules for dealership personnel that focused on accessory profit opportunity.
Jim is a gifted speaker — he has an engaging style, good command of his subject material and teaches through best practice
Executive Director, GM Accessories